Polaris is owned and run by a team of people with a passion for all things biking and outdoors who have been in the sector for over 20 years.
Being within spitting distance of the Peak District National Park has informed all of our own riding experiences and you will often find us out on a ride in the Peaks, come rain or shine, and is the perfect proving ground for all things biking and running.
The Peak District definitely informs the design of our products too. Our philosophy is very much “If we won’t ride in it, we wouldn’t expect you to either.”
Blog
News
Keep up to date with everything going on at Polaris
Product Testing & Reviews
What’s right and wrong about a product? How's it performing?
Trail of the Month
Each month, Guy Kesteven shares one of his favourite MTB/Gravel trails
Cycling Stories with Guy
Favourite cycling stories from people in the industry
About Us
Our Values
Adventure is at the heart of everything we do.
Cycling isn’t just about getting from point A to point B, it’s about the journey, the exploration, and the thrill of discovering places, new and old.
Whether you’re hitting remote trails or pushing your limits on gravel, we design gear that’s built for the adventure - no matter how big or small.
Cycling isn’t just about getting from point A to point B, it’s about the journey, the exploration, and the thrill of discovering places, new and old.
Whether you’re hitting remote trails or pushing your limits on gravel, we design gear that’s built for the adventure - no matter how big or small.
We’re are a bunch of riders who share a passion for cycling.
We believe that cycling is about connection - whether it’s the bond between you and your bike, or the friendships formed on a long ride with your mates or fellow cyclists.
When you ride with Polaris, you’re not just wearing our gear - you’re part of something bigger. A community that’s built on a love of cycling, friendship and a joy for adventure.
We believe that cycling is about connection - whether it’s the bond between you and your bike, or the friendships formed on a long ride with your mates or fellow cyclists.
When you ride with Polaris, you’re not just wearing our gear - you’re part of something bigger. A community that’s built on a love of cycling, friendship and a joy for adventure.
We believe in product honesty - because if we wouldn’t ride in it, we wouldn’t expect you to either.
Our gear is made with real riders in mind, not just flashy marketing or empty promises. When we design a product, we’re focused on what actually works for cyclists.
No gimmicks. No overblown claims.
Just honest, affordable, high-quality gear built to do what it’s supposed to do - keep you comfortable, supported, and ready to take on the ride.
Our gear is made with real riders in mind, not just flashy marketing or empty promises. When we design a product, we’re focused on what actually works for cyclists.
No gimmicks. No overblown claims.
Just honest, affordable, high-quality gear built to do what it’s supposed to do - keep you comfortable, supported, and ready to take on the ride.
Our Heritage
IT ALL STARTED WITH A BOBBLED JUMPER AND A TORN PAIR OF SHORTS . . .
More than 40 years ago, Polaris founder Roger Dillon realised that his fell running gear just wasn’t fit for purpose for his new passion of mountain biking. Burrowed away in an attic, he taught himself to sew and set about making bespoke biking kit for himself and his friends. Polaris Bikewear was born.
In the near half century that followed, Polaris remained true to its roots in innovation and adventure. Based on the edge of the Peak District National Park, and inspired by the navigating star it is named after, Polaris sought to lead the way in British based design.
The Polaris Challenge
The appetite for adventure brought about the Polaris Challenge, the first ever Mountain Biking Orienteering event of its kind. Participants had 48 hours to reach as many pre-determined checkpoints within a 1600km2 area, whilst giving themselves enough time to return to the starting point. Events were held in Australia, New Zealand, South Africa, France, and Germany and put Polaris at the forefront of adventure cycling.
