Tell us about yourself!
Tom Roberts, minimal BMI, have been known to shave my legs.
Role
I’m working in the buying role for the brand. I’ve been working in Buying / Product Management for over a decade now. So, working with Ben (our lead designer) initially to help develop the range, and will then be responsible for bringing those designs to market.
One of your favourite rides?
Pan Celtic Gravel Rally was a mint day. But really, I like just taking myself off for a few hours slog fest on any Sunday in the Peaks. Maybe on my own, maybe with a couple of mates. It’s all new still on the MTB. Every ride can have moments of pure joy.
Tell us about your cycling journey
Bit of a lifer really, I generally ride a bike in some capacity every day. I grew up in small village near Durham, with not much to do other than play football, push hay bales down the field, or mooch around the surrounding country side on bikes. The latter being the favoured option.
I guess my transition to “proper” cycling was buying a copy of Dirt Mag from the news agents in Durham bus station, around ’98. I must have been attracted to the DIY, un-polished dirt jump aesthetic. I got a Club Roost Stinger frame (in polished chrome) for Christmas, the one with two gussets per weld, and transferred all the parts off the shonky Y framed Saracen RAW I had at the time. The steerer on my Rockshox Judys was too short for the Club Roost massive head tube. So, my step dad pinned an extension tube to it and we hoped for the best.
I rode that for a couple years, building 4x tracks in the woods and doubles in the local disused quarry. Riding down the slide in play park, and folding paper-thin 20th Century 26” rims busting 360’s out of bomb holes. Until my riding mate moved to a school with a BMX scene and made the jump to that, I followed soon after.
I bought a second-hand S&M Dirtbike for £50 and spent the next decade or so riding BMX, street riding predominantly. After grinding down all the old Dear’s handrails in my village, we’d ride the 5 miles or so into town and spend all day sessioning the streeeetz.
Durham, and the North East in general had a big scene at that time, and when it came time to go to Uni, Sheffield was my only choice. It was the epicentre of UK progressive BMX at the time. I moved into the Sheffield BMX house (HHH), had some bits in mags, video parts, travelled (Barca - BMX/Skate centre of the Universe) etc.. Until we got a bit older, people moved away / got responsibilities, and the scene fizzled out.
I had a couple years of not riding bikes until I got a second-hand roadie for commuting. A purple Mercier with chrome Campag Veloce. Fell back in love with bikes, and started to explore the Peaks around Sheffield. This was around 2010/11.
I liked the early Rapha, Rouleur aesthetic at the time, with their storied imagery of the mountains and grainy gravitas. This was also my introduction into riding a bike as a form of exercise. Fitness was never really the primary reason for why I rode, but was a nice consequence.
I rode some crits, and did okay in some hill climbs. But mostly, I just liked giving it the big legs around the Peaks with my mates who’s also swapped the BMX for the roadie.
I was working at Planet X/On-One at the time, who were probably the earliest adopter of gravel bikes in the UK. So, around 2016, I got a gravel bike and realised that it doubled the routes I could ride in the Peaks. Linking roads that I’d ridden countless times with the off-road sections that bisected them.
I’d been largely on the gravel bike for the past few years, until I rode Pan Celtic Gravel Rally in North Wales last May. With a proper 50/50 mix of MTB’s and gravel bikes (with the podium 100% MTB) it made me think about getting a MTB for the first time in nearly 25 years. So that’s where I am now, largely into the whole Marathon / Ultra / FKT type thing. Old school MTBing if you will. Full circle.
It feels like a golden age in cycling right now. When I started riding it was rubbish bikes and jokes about doped up roadies and or nu metal dirt jump moshers. Really tribal. Nowadays, thanks to gravel as an intermediary, people are just riding bikes again. It doesn’t really matter what kind.
Big adventures coming up?
Will do PCGR again in 2025. Probably see what time I can do in The Peak 200 too. Will probs do a winter bike packing overnighter in the next few weeks. Polaris Challenge 2025???
Current bikes
Gravel
A prototype sample steel frame we did for On-One. SRAM Force 1x and carbon wheels. Deceptively light and springy, but super plush to ride.
MTB
Spesh Chisel FS with all the heaviness swapped out. Should I have just bought a cut price 2023 Epic Evo instead? Maybe, but haven’t had a carbon bike for a few years now, so metal bikes appear to be my thing.
Road
Cinelli Nemo, Columbus Spirit steel. Carbon everything else. #savetherimbrake, even though only 33.3333% of my bikes are rim brake.
How does NEW Polaris differ from old Polaris?
I love the origins of Polaris. Today’s ultra events are just standing on the shoulders of what The Polaris Challenge was 30 years ago. And the clothing catalogues from that period are full of absolute gold! But I’d say Polaris had lost its way somewhere in the last decade. If not from a design functionality point of view, it certainly did from an aesthetic point of view. So, no more lime green, and no duck egg and lilac for the ladieeees! A much more focused range, with only products we believe in. We’ll also be direct to customer only.
What about relaunching excites you the most?
Being able to re-sculpt the brand into what you want it to be. We’re fortunate in that it’s a rider lead passion project, with no concreate margins to engineer, or investors waiting on their returns. So, we can launch a product only when we’re 100% happy with it.
What new Polaris product are you currently testing?
The cargo bibs are mint. Latest generation Elastic Interface pad, considered pocket storage, genuine all-day comfort, but super hardwearing. We recently repaired a customer’s Polaris jacket that had been her riding companion for the past 30 years, until this summer’s monster brambles got a bit too grabby. We want our products to be able to tell a similar story.